EyeSwipe Longwear Cream Eyeshadow Stick (Purple Taupe)

Love at First Swipe

Meet the NEW EyeSwipe. Our upgraded, ultra-creamy eyeshadow stick designed to make eye makeup effortless. Richly pigmented and smoother than ever, it glides on seamlessly, blends in seconds and builds from soft definition to bold impact. The lifeproof formula delivers up to 8 hours* of long-wear, so your look lasts throughout the day.

What were the results of the consumer study?

• Ophthalmologist-tested and shown to be well tolerated on the delicate eye area, across three weeks of repeated daily use
• Over 90% of colour intensity remained after 8 hours - your look holds through a full working day

*Based on an instrumental study of 20 volunteers, conducted under clinical supervision.

How long does EyeSwipe Cream Eyeshadow Stick last, and do I need a primer?
Up to 8 hours, and no primer needed. Once EyeSwipe Longwear Cream Eyeshadow Stick has set, the formula locks onto the lid and holds without creasing or fading. The colour payoff is high enough that a single pass is usually all it takes.

Which EyeSwipe shade suits my eye colour?
All six shades are made for every eye colour — what changes is how much contrast you get. Moonstone is a universal champagne shimmer and Oyster Pearl a soft shimmer that sits easily on everyone. Purple Taupe lifts blue and grey eyes, Golden Quartz warms brown tones, Smoky Khaki suits green, hazel and brown, and Copper Rose is especially flattering on hazel. Sweep one shade across the lid, or pair a lighter one with a deeper one for more definition.

How do I apply EyeSwipe Cream Eyeshadow Stick?
Apply EyeSwipe Longwear Cream Eyeshadow Stick straight from the stick to your lid and blend immediately, while the formula is still moving. The three brushes made for it are the 228 Crease Definer, the 230 Detail Smoky Blender and the 234 Smoky Shader.

How do I keep EyeSwipe Cream Eyeshadow Stick creamy?
Close the cap until you hear a clear click. That is all EyeSwipe Longwear Cream Eyeshadow Stick needs to keep its creamy, easy-to-blend texture between uses — the click is how you know the cap is fully sealed.

Can I use EyeSwipe Cream Eyeshadow Stick on the waterline?
EyeSwipe Longwear Cream Eyeshadow Stick suits the whole lid and the area just below the waterline, where it blends into a soft smoked edge. For the waterline itself, reach for a Velvet Love Eyeliner Pencil in a Perfect shade.

Is EyeSwipe Cream Eyeshadow Stick vegan, and where is it made?
EyeSwipe Longwear Cream Eyeshadow Stick is 100% vegan and cruelty-free, and it is made in Italy. Like every ZOEVA formula it contains no animal-derived ingredients, and we neither test on animals nor ask anyone to do it on our behalf.

What does the EyeSwipe Cream Eyeshadow Stick formula feel like?
A creamy texture that glides across the lid, high colour payoff in a single pass, and shimmer finishes that hold for up to 8 hours. EyeSwipe Longwear Cream Eyeshadow Stick is made in Italy and blends without pulling at the lid.

Ingredients / Ingrédients / Inhaltsstoffe:
METHYL TRIMETHICONE, TRIMETHYLSILOXYSILICATE, MICA, CALCIUM ALUMINUM BOROSILICATE, SYNTHETIC WAX, LAUROYL LYSINE, STEAROXYMETHICONE/DIMETHICONE COPOLYMER, POLYETHYLENE, ILLITE, SYNTHETIC FLUORPHLOGOPITE, OCTYLDODECANOL, SILICA, DISTEARDIMONIUM HECTORITE, COPERNICIA CERIFERA (CARNAUBA) WAX, POLYHYDROXYSTEARIC ACID, PROPYLENE CARBONATE, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, DICALCIUM PHOSPHATE, TIN OXIDE
CI 77891 (TITANIUM DIOXIDE), CI 77491 (IRON OXIDES), CI 77492 (IRON OXIDES), CI 77499 (IRON OXIDES), CI 77007 (ULTRAMARINES), CI 77510 (FERRIC AMMONIUM FERROCYANIDE), CI 42090 (BLUE 1 LAKE), CI 19140 (YELLOW 5 LAKE)

1.60 g, Base price: £1,625.00 / 100.00 g, Product-Code: ESS003