Shades
Gel-like formula for smooth, effortless application
Highly pigmented for dramatic definition
Long-lasting & smudge-proof for all-day wear
Incl. VAT, plus delivery costs
Gift when you spend £50+
100% Vegan
For my Birthday, I gift you love in every iridescent blue stroke!
I created this limited-edition two-tone shade as a reminder that we’re all a little chameleon sometimes — adapting, evolving, and showing up in the light that serves us best. This blue-violet shift reflects that energy: bold, fluid, and beautifully unexpected. Wear it your way. 💙💜
xx Zoe
Dermatologically tested. Sensitive-eye approved. Waterproof.
On application
Through the day
Overall
Based on a consumer-perception study of 22 women. † Hooded and mature eyelid results are based on a subgroup of 8 women aged 40+.
How do I sharpen the Velvet Love Eyeliner Pencil?
Due to its gel-like, creamy texture, the Velvet Love Eyeliner should be sharpened with a high-quality cosmetic sharpener to maintain a precise tip. For best results, we recommend using the ZOEVA Single Sharpener or the Velvet Love Duo Sharpener, which are designed to sharpen soft eyeliner formulas cleanly and evenly.
Is the Velvet Love Eyeliner Pencil waterproof, and how long does it hold?
Yes. The Velvet Love Eyeliner Pencil sets waterproof and smudge-proof and holds for up to 8 hours. The gel-like formula glides on in a single pass, then sets in place — once it has set, the line stays where you placed it through a full day of wear.
Which Velvet Love Eyeliner Pencil shade suits my eye colour?
Use the Eye Colour filter on this page to see which Velvet Love Eyeliner Pencil shades bring out brown, blue, grey, hazel or green eyes. Metallic shades lift the eye with a light-catching shimmer, while Perfect shades set smooth and matte.
How do I build a more intense line with the Velvet Love Eyeliner Pencil?
One pass of the Velvet Love Eyeliner Pencil gives a soft, defined line. Blur the edge with the 230 Detail Smoky Blender Brush, then layer a second pass for full depth. Metallic shades catch the light, so the shimmer shows at its fullest in daylight.
Can I use the Velvet Love Eyeliner Pencil on the waterline?
Yes — the shades labelled Perfect are made for the waterline. They set smooth, hold through the day and stay comfortable against the eye. Metallic shades are made for the lash line, where the shimmer catches the light — we don't recommend them on the waterline.
Is the Velvet Love Eyeliner Pencil suitable for sensitive eyes?
Yes. The Velvet Love Eyeliner Pencil formula was tested by people with sensitive eyes and was well tolerated, and the results were confirmed by ophthalmologists. It is dermatologically tested as well, so it suits most people who usually find eye makeup uncomfortable.
What is the difference between Metallic and Perfect Velvet Love Eyeliner Pencil shades?
Velvet Love Eyeliner Pencil shades labelled Metallic carry a shimmering, light-reflecting finish that lifts the eye. Shades labelled Perfect finish smooth and matte for a clean, defined line. Both share the same creamy, gel-like formula and the same up-to-8-hour wear.
1.20 g, Base price: £1,625.00 / 100.00 g, Product-Code: VLEP034
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Overall rating: 4.694633 / 5 from 22527 reviews.
The Velvet Love Eyeliner Pencil offers a beautiful blue-violet shift shade that customers love for its smooth texture and easy application. The product is praised for its quality and long-lasting wear, making it a favorite for daily use.
Review topics: ["feels","packaging","texture","colour","looks","quality","shade","problem","eyes","consistency","skin","delivery","value","coverage","irritation","price","size","compliments","softness","eyeliner","formula","lid","selection","pencil","buy","application","liner","blends","effect","stays"].
"Ces crayons sont incroyables ! Ils ne bavent pas , se posent très facilement, je m en sert pour faire eye liner ainsi que sous mes yeux . Les couleurs diverses proposées sont très jolies et adaptées à tous les yeux . À noter que j adore également le taille crayon spécialement conçu pour ce type de crayon . Je recommande à 100%"
"Je suis absolument ravie de mon achat ! Le Love Safari Eyeliner Discovery Kit est vraiment génial : les couleurs sont magnifiques, faciles à appliquer et permettent de créer plein de looks différents, du plus discret au plus sophistiqué. Les eyeliners sont agréables à utiliser, tiennent très bien et le rendu est vraiment canon. 🥰 Un très joli kit, original et pratique, que je recommande sans hésiter"
"This set is beautiful, I love the eyeliners from this company and when I saw this set I had to have it. They glide on so smoothly and last the whole day, they sparkle and are just gorgeous. I also have to mention my order unfortunately was initially lost in the post and I reached out to customer services, who sent another out to replace the lost one very promptly. I cannot fault the product or the customer service team!"
"Great colour. I now have about 8 different colours. All great. I mix and match them to get the colour I want. They need lots of sharpening as they go down quite quickly as they’re so soft. I’m sure they used to be a bit longer! Quite expensive when you buy a few at a time. Good for my older eyes as they are easy to use."
"The colours are super flattering. The formula is creamy and glides on easily. No irritation using any of the shades on my waterline. The pouch is perfect for keeping all my zoeva eyeliners in one place. Had the kit delivered to my mum’s and within 10 minutes of opening it, she ordered a set for herself!"
"Buona qualità e facilità nell'applicazione e nello sfumare. Non do 5 stelle solo perché me le aspettavo leggermente più lunghe quindi con più prodotto, ma nel complesso le riacquisterei."
"I have 6 of these now and love the velvety smoothness and long lasting colour they give to my eyes. An excellent product at an excellent price."
