Creamy, high-pigment colour
Glides on effortlessly, blends in seconds
8 hours of long-wear*
No guesswork. No mess. Just swipe.
Free gift when you spend £55+
100% Vegan
Love at First Swipe
Meet the NEW EyeSwipe. Our upgraded, ultra-creamy eyeshadow stick designed to make eye makeup effortless. Richly pigmented and smoother than ever, it glides on seamlessly, blends in seconds and builds from soft definition to bold impact. The lifeproof formula delivers up to 8 hours* of long-wear, so your look lasts throughout the day.
Is EyeSwipe long-wearing?
Yes. The life-proof formula delivers up to 8 hours* of all-day wear. Once set, the formula locks onto the lids and stays in place without creasing, fading, or smudging.
Do I need a primer?
No, EyeSwipe delivers high color payoff and long-wear performance without a primer.
What are the key characteristics of the EyeSwipe formula?
A creamy texture. High color payoff. Smooth, effortless glide. Long-wear performance (up to 8 hours). Luxurious shimmer finishes.
What's new about the upgraded formula?
The new EyeSwipe is creamier and smoother than before, with richer pigment and improved blendability. It delivers instant colour payoff with enhanced 8-hour wear performance.
Is Oyster Pearl the same as before?
A very similar shade, now with an improved formula and enhanced performance.
How should I apply it?
Apply directly to your eyelid and blend immediately. Recommended brushes: 228 Crease Definer, 230 Detail Smoky Blender, 234 Smoky Shader.
Can it be used on the waterline?
Not recommended directly on the waterline, but suitable below the waterline.
How do I prevent drying?
Close the cap until you hear a clear "click" to prevent drying.
Is it vegan and cruelty-free?
Yes, 100% vegan and cruelty-free.
Where is it made?
Made in Italy.
Why might the shade look different on me than in the photos?
Results can vary depending on lighting, skin tone, eye shape and application technique. Each shade is designed to enhance your natural features in a way that feels personal to you.
How long does delivery take?
Delivery times depend on your location. Estimated shipping times are: UK: 2–3 business days, Germany: 2–3 business days, EU: 3–5 business days, International: 5–10 business days. Please note that delivery times may vary slightly during busy periods.
When will my order be shipped?
Orders are usually processed and dispatched within 1–2 business days after the order has been placed. Once your order has been shipped, you will receive a confirmation email with tracking information.
How can I track my order?
As soon as your order has been shipped, you will receive a shipping confirmation email with a tracking link. You can use this link at any time to check the current delivery status of your parcel.
What should I do if my order is delayed?
If your order has not arrived within the estimated delivery timeframe, please allow a little additional transit time as shipping delays may occasionally occur. If your order still hasn't arrived, please contact our Customer Care team for assistance.
Do I have to pay customs duties or import fees?
For deliveries outside the European Union, customs duties or import fees may apply and are determined by the local customs authorities. These charges are the responsibility of the recipient. Orders shipped within the EU and to the UK are not subject to additional customs duties.
How long do I have to return my order?
You can return unused and unopened products within 28 days of delivery. To be eligible for a return, items must be in their original condition and packaging. Please make sure the products have not been used or opened.
Can I return opened cosmetic products?
For hygiene and safety reasons, opened or used cosmetic products cannot be returned. We can only accept returns of products that are unused, unopened, and in their original packaging.
Who pays for return shipping?
Return shipping costs depend on the country from which the return is sent. In some regions, customers are responsible for return shipping fees. Please refer to our Returns Policy for detailed information about return costs and instructions.
When will I receive my refund?
Once we receive and inspect your return, refunds are usually processed within 5–14 business days. The refund will be issued to your original payment method.
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Overall rating: 4.783151 / 5 from 1282 reviews.
The EyeSwipe Longwear Cream Eyeshadow Stick offers a smooth, creamy texture that glides on effortlessly, providing a natural and long-lasting look. Customers appreciate its rich pigmentation and ability to enhance eye appearance, making it a versatile choice for various occasions.
Review topics: ["quality","feels","value","result","texture","consistency","glow","fit","packaging","formula","skin","colour","looks","shade","eyes","service","coverage","touch","beauty","problem","base","price","liner","delivery","use","buy","difference","works","effect","eyeshadow"].
"Ich habe vor kurzem die Produkte von Zoeva entdeckt und liebe sie alle. Der Eyeliner hat eine cremige Textur, wunderschöne Farben, lässt sich gut verblenden, hält dann aber super. Genauso wie der Eyeshadow. Wunderschön wirken die Wangen mit dem lip and cheek pencil. Auf den Lippen muss eine Pflege darüber aufgetragen werden, sonst wird er auf meinen Lippen zu trocken. Und er braucht kaum Platz in der Handtasche. Tolle Produkte auch für ältere Haut und Augen."
"Er ist etwas dunkler und brauner als erwartet, aber fairerweise muss ich sagen, dass die Bezeichnung smoky khaki es eigentlich sehr gut beschreibt. Auf der Abbildung sieht er etwas grüner aus. Bei mir hält er ohne Primer nur mittelmässig, aber ich habe eher fettige Haut. Er lässt sich gut auftragen."
"Ich liebe den eyeshadow von Zoeva. Ich habe ihn in taupe und grün. Schimmert wunderschön, lässt sich gut verblenden und setzt sich nicht in den Falten ab. Ich habe schon weitere Farben im Warenkorb."
"Glides on smoothly and is easily blended. Great staying power. As an older lady I’ve been concerned about shimmery shadows but this is lovely and doesn’t end up in creases."
"Actually does what is advertised. Creamy, settles well on ageing eyelids and didn’t need to reapply. Subtle look for light-makeup daytime."
"Leicht aufzutragen, hält perfekt, kein Abfärben bei Schlupfliedern, sieht toll aus!"
"Ich liebe die Kajalstifte von Zoeva und bin froh, dass es eine Variante gibt, die man nicht ständig anspitzen muss. Bitte produziert ihn auch in Metallic Taupe - das wäre der Hit!"
"Bonjour, Je suis entièrement satisfaite de ce produit de par sa facilité d'application comme le bout est arrondi, sa tenue longue durée et aussi par le respect de la couleur proposée en photo. C'est le même rendu. Je recommande vivement ! Merci Je recommande vraiment"
"I love this cream eyeshadow stick, it goes on beautifully and lasts all day. It has a subtle shimmer (Moonstone) and is perfect for everyday use. I am so impressed that I will definitely order more shades."
"Cremig in der Textur, langanhaftende Farbe, setzt sich nicht in Lidfalten ab, bin sehr zufrieden, alles geht super einfach und schnell und ist auch für "ich schminke mich selten und kann es eigentlich nicht"-Typen wie mich perfekt geeignet!"
Orders usually take 2-3 working days from dispatch but can take 4-5 days to the Scottish Highlands, Northern Ireland and the Channel Islands.
Next Day Delivery is also available, and can be selected at checkout.
Yes, we deliver for free in the UK, including the Scottish Highlands, Northern Ireland and the Channel Islands.
Next Day Delivery is also available, and can be selected at checkout.
We accept all major credit/debit cards, PayPal, Apple Pay, and more
