Creamy, high-pigment colour
Glides on effortlessly, blends in seconds
8 hours of long-wear*
No guesswork. No mess. Just swipe.
Free gift when you spend £50+
100% Vegan
Love at First Swipe
Meet the NEW EyeSwipe. Our upgraded, ultra-creamy eyeshadow stick designed to make eye makeup effortless. Richly pigmented and smoother than ever, it glides on seamlessly, blends in seconds and builds from soft definition to bold impact. The lifeproof formula delivers up to 8 hours* of long-wear, so your look lasts throughout the day.
Is EyeSwipe long-wearing?
Yes. The life-proof formula delivers up to 8 hours* of all-day wear. Once set, the formula locks onto the lids and stays in place without creasing, fading, or smudging.
Do I need a primer?
No, EyeSwipe delivers high color payoff and long-wear performance without a primer.
What are the key characteristics of the EyeSwipe formula?
A creamy texture. High color payoff. Smooth, effortless glide. Long-wear performance (up to 8 hours). Luxurious shimmer finishes.
What's new about the upgraded formula?
The new EyeSwipe is creamier and smoother than before, with richer pigment and improved blendability. It delivers instant colour payoff with enhanced 8-hour wear performance.
Is Oyster Pearl the same as before?
A very similar shade, now with an improved formula and enhanced performance.
How should I apply it?
Apply directly to your eyelid and blend immediately. Recommended brushes: 228 Crease Definer, 230 Detail Smoky Blender, 234 Smoky Shader.
Can it be used on the waterline?
Not recommended directly on the waterline, but suitable below the waterline.
How do I prevent drying?
Close the cap until you hear a clear "click" to prevent drying.
Is it vegan and cruelty-free?
Yes, 100% vegan and cruelty-free.
Where is it made?
Made in Italy.
Why might the shade look different on me than in the photos?
Results can vary depending on lighting, skin tone, eye shape and application technique. Each shade is designed to enhance your natural features in a way that feels personal to you.
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Overall rating: 4.7847533 / 5 from 1338 reviews.
The EyeSwipe Longwear Cream Eyeshadow Stick is praised for its excellent texture, easy application, and long-lasting color. Customers appreciate the silky smooth application and the ability to achieve bold impact with soft definition. The product is also noted for its lifeproof formula that lasts up to 8 hours.
Review topics: [quality, feels, texture, problem, value, skin, packaging, fit, looks, shade, eyes, colour, coverage, consistency, glow, result, formula, touch, beauty, service, base, price, works, delivery, liner, use, difference, eyeshadow, pencil, application].
"I am olive complexion, and this eyeshadow is good for day makeup especially office work. I would definitely buy again and it’s easy to apply and lasts almost all day on hot sunny days. I wish they would make the same eyeshadow but in darker shades like plum or aubergine so I can wear it in the evening too."
"Ich habe vor kurzem die Produkte von Zoeva entdeckt und liebe sie alle. Der Eyeliner hat eine cremige Textur, wunderschöne Farben, lässt sich gut verblenden, hält dann aber super. Genauso wie der Eyeshadow. Wunderschön wirken die Wangen mit dem lip and cheek pencil. Auf den Lippen muss eine Pflege darüber aufgetragen werden, sonst wird er auf meinen Lippen zu trocken. Und er braucht kaum Platz in der Handtasche. Tolle Produkte auch für ältere Haut und Augen."
"Beautiful colour, mine came a bit damaged they straight away replaced it with a new one. Will buy from them again."
"Ich bin sehr begeistert von den Produkten. Keine allergischen Probleme mehr. Meine Augen sind sehr empfindlich."
"Très bon produits, tiennent toute la journée malgré la chaleur"
"tolle Farbe, einfache Handhabung - hält sehr gut auf der Haut - gibt einen schönen Glanz"
"J'ai enfin trouvé un crayon facilement applicable, qui ne coule pas, et qui est resistant!"
"Absolutely love the eye swipe. It is soft, creamy, easy to apply, great colour and stays on. I have two colours so far, can’t wait to get more ."
"tolle Farbe, einfache Handhabung - hält sehr gut auf der Haut - gibt einen schönen Glanz"
"tolle Farbe, einfache Handhabung - hält sehr gut auf der Haut - gibt einen schönen Glanz"
