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LP25X.VLEP.UGC.263.SAM 2 SHADES

★★★★★ 4.7 · 20,618 reviews

Velvet Love
Eyeliner Pencil
⎯⎯⎯
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Buy 3+, save 30%+
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Velvet Love Eyeliner

40+ Shades

Long-wear

Smudge-proof

★★★★★4.720,618 reviews

Vegan

Made in Germany

Free DeliveryFast UK dispatch
Trustpilot4.5 ExcellentTrustpilot
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Our Bestseller Shades

Your eye wardrobe. Curated.

YOUR EVERYDAY SET

Safe on you. Anywhere. Anytime. Your everyday 4.

Matched to your skin tone and eye colour. Neutral and easy · wear them any day, any way, a fine line or a full lid. There's no wrong pick here.

MORE IN YOUR PALETTE

Also you. For bolder days.

Complete your eyeliner kit

The tools that finish it.

The sharpener is included free-of-charge from 3 eyeliner shades, the brush-cap from 4.

Free DeliveryFast UK dispatch
4.5 ExcellentTrustpilot
Secure CheckoutEncrypted

New · Eyeliner Shade Finder

Still unsure?
Buy 3+, save 30%+
plus Free Tools

No scrolling, no guessing · Just your shades
→ matched instantly

The good things, made easy. Luxury you can actually use.


I never planned to build a beauty brand. There were two reasons I did — and only one of them was makeup.

I’ve always loved it — that part came easy. The other reason was my mother. I wanted her to have something of her own, to be independent.

It started with brushes. The good ones were too expensive for me. The affordable ones fell apart in your hands. So I made my own.

Then came everything after them: developed with makers in Germany, Italy and Korea, finishes chosen one at a time, shades edited until they were right, not until there were simply enough. Made with care and love, not with a focus group.

What I didn’t plan for was you. Women wearing it their way — nothing like mine, and better for it. Passing it to a daughter, a friend, a stranger having a good day. That was never the strategy. It’s the part I’m proudest of.

It’s in more places than I ever planned — and held just as carefully. The good stuff, within
reach, yours to wear your way.

Luxury makeup made easy.

Zoe Boikou
Founder & CEO, ZOEVA
Free DeliveryFast UK dispatch
Trustpilot4.5 ExcellentTrustpilot
Secure CheckoutEncrypted
Ways to pay
Pay G Pay VISA PayPal

All major cards & digital wallets — Apple Pay, Google Pay, Mastercard, Visa, PayPal.

Secure by design
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Buyer protection
Easy returnsNot in love? Return unopened items within 14 days. Your statutory rights are unaffected.
Tracked deliveryEvery order ships tracked from the UK with email updates from dispatch to doorstep.
The pencil

A creamy metallic gel pencil that glides on like a balm, then sets to a budge-proof, high-shine finish. Built to line, smoke and tightline — one pencil, endless eyes.

Wear time
Up to 12 hours, transfer-resistant
Finish
Metallic gel, blends then sets
Net weight
0.3 g · approx. 200 applications
Formula
Vegan · cruelty-free · waterline-safe
Origin
Developed & made in Germany
Pairs with
The Sharpener & Blending Brush-Cap
What buyers say
4.720,618 reviews
5 82%
4 10%
3 5%
2 2%
1 1%
C Claire H. 🇬🇧Verified buyer
Rated 5 out of 5Age: 55-64
Really love this pencil

Really love this pencil. It's a great eyeliner but also a great eye shadow too. It goes on sooooo smoothly and blends like a dream.

J Julie O. 🇬🇧Verified buyer
Rated 5 out of 5Age: 55-64
Beautiful liner

Totally different, I love this. I have had so many compliments. Beautiful colours, love the shimmery look.

J Jane M. 🇬🇧Verified buyer
Rated 5 out of 5Age: 65+
Just love

Just love all your eye products,beautiful khaki green is just perfect gor my brown eyes... glides on easily and washes off easily with no tugging... uplifts my eyelids... recommend. Oh and great quick delivery.

V Vicki A. 🇬🇧Verified buyer
Rated 5 out of 5Age: 45-54
A lovely product that glides

A lovely product that glides on with no pull. The more you blend it the more it sparkles. It’s good.

The small print
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