LP25X.VLEP.UGC.260.JAMIE 1 SHADE
★★★★★ 4.7 · 20,618 reviews
Velvet Love
Eyeliner Pencil
⎯⎯⎯
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Velvet Love Eyeliner
40+ Shades
Long-wear
Smudge-proof
Vegan
Made in Germany
Our Bestseller Shades
Your eye wardrobe. Curated.
The shade you came for.
Pre-selected for you
YOUR EVERYDAY SET
Safe on you. Anywhere. Anytime. Your everyday 4.
Matched to your skin tone and eye colour. Neutral and easy · wear them any day, any way, a fine line or a full lid. There's no wrong pick here.
MORE IN YOUR PALETTE
Also you. For bolder days.
The tools that finish it.
The sharpener is included free-of-charge from 3 eyeliner shades, the brush-cap from 4.
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The good things, made easy. Luxury you can actually use.
I never planned to build a beauty brand. There were two reasons I did — and only one of them was makeup.
I’ve always loved it — that part came easy. The other reason was my mother. I wanted her to have something of her own, to be independent.
It started with brushes. The good ones were too expensive for me. The affordable ones fell apart in your hands. So I made my own.
Then came everything after them: developed with makers in Germany, Italy and Korea, finishes chosen one at a time, shades edited until they were right, not until there were simply enough. Made with care and love, not with a focus group.
What I didn’t plan for was you. Women wearing it their way — nothing like mine, and better for it. Passing it to a daughter, a friend, a stranger having a good day. That was never the strategy. It’s the part I’m proudest of.
It’s in more places than I ever planned — and held just as carefully. The good stuff, within
reach, yours to wear your way.
Luxury makeup made easy.
All major cards & digital wallets — Apple Pay, Google Pay, Mastercard, Visa, PayPal.
A creamy metallic gel pencil that glides on like a balm, then sets to a budge-proof, high-shine finish. Built to line, smoke and tightline — one pencil, endless eyes.
- Wear time
- Up to 12 hours, transfer-resistant
- Finish
- Metallic gel, blends then sets
- Net weight
- 0.3 g · approx. 200 applications
- Formula
- Vegan · cruelty-free · waterline-safe
- Origin
- Developed & made in Germany
- Pairs with
- The Sharpener & Blending Brush-Cap
Really love this pencil. It's a great eyeliner but also a great eye shadow too. It goes on sooooo smoothly and blends like a dream.
Totally different, I love this. I have had so many compliments. Beautiful colours, love the shimmery look.
Just love all your eye products,beautiful khaki green is just perfect gor my brown eyes... glides on easily and washes off easily with no tugging... uplifts my eyelids... recommend. Oh and great quick delivery.
A lovely product that glides on with no pull. The more you blend it the more it sparkles. It’s good.
Ingredients Velvet Love Eyeliner Pencil (Multi-Shade):Dimethicone, Mica, Synthetic Wax, Silica, Stearyl Dimethicone, Caprylic / Capric Triglyceride, Synthetic Fluorphlogopite, Trimethylsiloxysilicate / Dimethiconol Crosspolymer, Polyglyceryl-4 Diisostearate / Polyhydroxystearate/Sebacate, Octadecene, Dimethicone / Vinyl Dimethicone Crosspolymer, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Kaolin, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Helianthus Annuus (Sunflower) Seed Oil, Tin Oxide, Isoceteth-10, Allantoin, Panthenol. (+/-) May contain: CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide), CI 77510 (Ferric Ammonium Ferrocyanide), CI 77007 (Ultramarines), CI 77742 (Manganese Violet), CI 15850 (Red 7 Lake), CI 77000 (Aluminum Powder), CI 77400 (Copper Powder), CI 77400 (Bronze Powder).
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